Services :: Online Marketing : Search Engine Marketing
Information retrieval Search Engines existed long before the Internet. Electronic Card Catalogs, Lexis/Nexis, travel reservation systems and private search databases have existed for almost as long as computers have. Early search queries may have been made by punch card.
Even in the early years of the Internet, before the Internet evolved to include Web browsers, there were search engines running a variety of programs and protocols. Because techies have a strange sense of humor, many of these programs are named after "Archie" comic book characters. These included Archie, Veronica, Jughead and Gopher (not a comic strip character). After the browser was invented as a graphical way to displaying information, it became an interface for search. A history of search can be found on the iProspect Web site.
The concept behind Search Engine Marketing (SEM) is quite simple: when a consumer or business person searches the Web through either a text box or by clicking through a directory hierarchy, they are in "hunt mode." This mode is unique because it indicates that the person is looking for information, usually of a direct or indirect commercial nature. Marketers understand that this "hunt mode" means that the searcher may very well be somewhere in the buying cycle, researching a product or service to try and satisfy an immediate need or future need.